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PROJECT
REVIEW: Identity Development
CLIENT:
Shelgin Partners
> View
Website project review
Client
Introduction:
Shelgin Partners is a recruitment agency, specialized in sales recruiting.
The agency is based in St. Louis, Missouri and was founded by Michele
White and Gerri Lynn Zschetzsche. |
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Project
Overview:
bdHarman Productions was contracted to develop a new Identity
Program for Shelgin Partners. The first objective was logo development,
a marketing foundation for the recruitment agency’s image. The
logo and complimenting color scheme was then applied to business
cards , stationery design
and website.
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IDENTITY
DEVELOPMENT – logo creation and branding development |
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Logo
Creation:
Color
Logic
LAVENDER
- Lavender suggests a new beginning
- Conveys the feeling of safety and comfort
- This shade of purple suggests refinement
BEIGE
- Beige implies genuineness
- Beige communicates credibility, solidity, strength and maturity
BLACK
- Black gives the feeling of perspective and depth
Branding
Development: Developed a set color scheme and style for all marketing
materials.
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Business
Cards:
Design - Designed in compliance with adopted
color scheme and style
Printing - High-quality, 4-Color process
printing on 120# Gloss Cover Stock with Aqueous Coating |
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Stationery:
Design – Designed in compliance with
adopted color scheme and style
Printing – High-quality, 4-Color process
printing on Classic Crest Super Smooth Paper
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Services
Overview:
- Business
Identity
- Branding
Development
- Prepress
file preparation and printing
- Research
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