PROJECT REVIEW: Identity & Website Development
CLIENT: Munaco Technologies
Client
Introduction:
Munaco Technologies is an evolving service provider of Business and
Residential IT support in the St. Louis, Missouri area.
Project
Overview:
bdHarman Productions was contracted to develop an Identity Program for
Munaco Technologies and implement it throughout various marketing efforts.
The first objective was logo development,
a foundation for the company’s image. The logo and selected complimenting
color scheme was then applied to business
cards and throughout MunacoTech.com’s website
design.
IDENTITY DEVELOPMENT – logo creation and branding development
Design Logic
- Represents the “Tech-Evolution” from a worldly perspective.
- The sun and earth are a symbol of “time”. More specifically, “24Hour support”.
- Sun and earth also represents “stability” and “long-lasting”
- The earth embodies the “co” of munaco, resulting in the correct pronunciation (muna-co)
Color Logic
ORANGE
The deep orange communicates “cautious” – data backup/security, “hazardous” – virus removal / troubleshooting, “warm” – sense of comfort and security.
BLACK
The black and gray communicates “seriousness” – professional services, “practicality” – stable and reliable, “corporate mentality” – welcoming large tasks / diversified knowledge.
Branding:
Slogan - “providing solutions is what we do”
Service Mark – “That’s Me” service plans
Developed a set color scheme and style for all marketing materials.
Business
Cards:
Design - Designed in compliance with adopted
color scheme and style
Printing - High-quality, 4-Color process
printing on 120# Gloss Cover Stock with Aqueous Coating
WEBSITE DEVELOPMENT
All graphics including titles, headings and icons, were designed with the set color scheme and adopted characteristics of Munaco Technologies logo.
Copywriting:
Sales/Marketing copy was developed for both Business and Residential audiences.
Search Engine
Optimization:
Complete Meta Tag development on all pages.
Custom Contact
Form:
Contact form collects users’ input data, organizes and sends it
to Munaco Technologies.
Promotions:
Developed custom search engine optimization standards for target market.
Services Overview:
- Web Development
- Business Identity
- Branding Development
- Copywriting
- Research
- Website Promotion
- Ongoing maintenance and support
- Website Environment: layout/design | graphics creation
- Business Card design
- Prepress
file preparation and printing
Technologies Used:
- Client Side: HTML, JavaScript
- Server Side: PHP
