PROJECT REVIEW: Identity Development
CLIENT: Golden Key Development Inc.
Client
Introduction:
Foundation and Mission of Golden Key Development Inc.:
-
To enhance economic potential with Commercial and Retail Development
- Providing a new, specialized element of service, complimenting services
offered by Sung Architecture, LLC
- Teamwork, focus and effectiveness
- Comprehensive services by diversified professionals
- Large company capabilities while maintaining personalized service
and attention
- Direct and continued involvement with clients
Project
Overview:
bdHarman Productions was contracted to develop an Identity
Program for Golden Key Development Inc. The first objective was
logo development, a foundation
for the company’s image. The logo and complimenting color scheme
was then applied to business
cards and stationery
design.
IDENTITY DEVELOPMENT – logo creation and branding development
Logo
Creation:
Design
Logic
- Bold, but approachable
- Simplistic, but authoritative
- Established look with a qualified impression
Color
Logic
BLACK
- Formal, rich, elegant, serious, distinctiveness, boldness, authority,
practicality and a corporate mentality
- Black denotes strength and authority; it is considered to be a very
formal, elegant, and prestigious color
- Black gives the feeling of perspective and depth
GOLD
- Strength, solidity, maturity, credibility, stability, simplicity, comfort,
quality, harmony, outdoors, reliability, endurance, discovering, somber,
natural, authentic, utility, earthiness, and subtle richness
- Gold evokes the feelings of prestige, and of being valued
- Gold is used when symbolizing wealth and beauty
- Gold is the color of riches
Branding
Development: Developed a set color scheme and style for all marketing
materials.
Business
Cards:
Design - Designed in compliance with adopted
color scheme and style
Printing - High-quality, 4-Color front /
b&w back process printing on 120# Gloss Cover Stock with Aqueous Coating
Stationery:
Design – Designed in compliance with
adopted color scheme and style
Printing – High-quality, 4-Color process
printing on Classic Crest Super Smooth Paper
Services Overview:
- Business Identity
- Branding Development
- Prepress file preparation and printing
- Research
