PROJECT REVIEW: Identity and Website Development
CLIENT: Ryan Dangerous Davis – Professional Junior Middleweight Boxer
Client
Introduction:
Ryan Dangerous Davis, the new WBE Intercontinental junior middleweight
champion, has been in the ring and around boxing since early childhood.
After nearly 17 years of training by his father Terry Davis, achieving
numerous victories and only one loss, Ryan joined Garcia Boxing full
time to train with Max Garcia and Don Familton. Recently, Ryan became
a stable mate of Oscar De La Hoya and began working with Oscar, "Sugar"
Shane Mosley, Vince Phillips, Johnny Tapia, and good friend Robbie Peden
in the ring. As of March 31, 2005, Ryan Dangerous Davis holds a record
of 19-3-2.
Project
Overview:
bdHarman Productions had the opportunity to develop a universal Identity
Program for professional junior middleweight boxer, Ryan Dangerous
Davis. Our assignment was to increase public awareness of the athlete
by not only branding, but also targeting and informing the boxing community
/ fans of his talent, history, and dedication. Our first project for
this professional athlete was to develop a bold logo
design which could be implemented on all mediums including: website,
print marketing material, embroidery, and more. After completing the
logo design, we developed the boxer’s official
website and professional business
cards to promote the website.
IDENTITY DEVELOPMENT – logo creation and branding development
Logo
Creation:
Design
Logic
- Bold, Simple, Informative
- Serious and Authoritative
- Universal for all mediums
Color
Logic
BLACK AND WHITE
- Serious, seriousness, distinctiveness, boldness, authority
- Denotes strength and authority
- Gives the feeling of perspective and depth
- Combined with fire-orange - black contributes to a very aggressive color
scheme
Complimenting
Color Scheme Logic
FIRE-ORANGE
- Dangerous, cautious, hazardous, energetic
- Aggressive, assertive, intense, strength, vitality, life-sustaining,
passionate, courageous, insightful
- An excellent accent color when used with neutral colors (black and gray)
Branding:
Developed a set color scheme and style for all marketing materials.
Business
Cards:
Design - Designed in compliance with adopted
color scheme and style
Printing - High-quality, 4-Color process
printing on 120# Gloss Cover Stock with Aqueous Coating
WEBSITE DEVELOPMENT – www.dangerousdavis.com
Copywriting:
Information/Marketing copy was developed for target audiences.
Search
Engine Optimization:
Complete search engine optimization, including Meta Tag development on
all pages.
Flash
Design And Integration:
- Flash animated headers
- Flash photo galleries
Downloadable
Content:
Dangerous Davis Desktop
/ Wallpaper Designs
Custom
Contact Form:
Contact form collects users’ input data, organizes and delivers
it to Ryan Dangerous Davis.
Promotions:
Developed custom search engine optimization standards for target market.
Services Overview:
- Web Development / Design
- Identity Program
- Branding Development
- Copywriting
- Research
- Website Promotion
- Ongoing maintenance and support
- Website Environment: navigation | graphics | photo work
- Web Hosting and Domain Name Registration
- Business Card design
- Prepress
file preparation and printing
Technologies Used:
- Client Side: Flash, HTML, JavaScript
- Server Side: PHP
